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Chapter 5: Marketing Mix

Marketing Mix: Chapter 5
WORD LIST:
BRAND
COMPETITIONBASEDPRICING
COSTBASEDPRICING
DEMANDBASEDPRICING
DISCOUNTPRICING
FEATURES
MARKETING
MARKETINGCONCEPT
MARKETINGMIX
MARKETINGPLAN
MARKETINGSTRATEGY
MARKETSHARE
POSITIONING
PRODUCTMIX
PSYCHOLOGICALPRICING
RETURNONINVESTMENTROI